Business France brings the best French retail tech and marketing start-ups to NRF 2020 [fr]

From January 12 to January 14, Business France will host 22 innovative start-ups in the retail and marketing industries on the French Pavilion at NRF Retail’s Big Show in New York (booth 1145).

The NRF Retail’s Big Show has become one of the most unmissable events in the retail industry with exhibitions of innovative technologies from all around the world. It will take place between January 12 and January 14, 2020 in New York and 22 French start-ups supported by Business France are to exhibit on the French Pavilion (booth 1145).

In 2018, 146 RetailTech French startups raised 803 million euros. The startups from the French delegation are no exception to this trend with for example that just closed a round of investment of 4.1 million euros as well as Akeneo with 41 million euros.

The French companies attending this year have been pre-selected by industry experts on the basis of their innovation, competitiveness and potential for the North American market: Vente-privé, Casino, Cartes Bancaires CB, SES-imagotag, Altavia,, Orange Retail, SEAT, Kering, PICOM and Business France.
The 2020 delegation is sponsored by SES-Imagotag, a French corporation and worldwide leader of digital solutions for stores, and by the French payment system CB, leader on the market of mobile and card payment and AirFrance.

French technologies and solutions targeting the retail and e-commerce industries are ranked among the best in the world and their development worldwide is a priority. We are very happy to be able to support these startups that are without doubt facilitating the new customer experience thus facilitating the retailers to modernize their business

- Eric Morand, Managing director for tech companies & innovative services, Business France.

The Business France team is also hosting a panel discussion and networking breakfast on January 13th between 8 AM and 9.45 AM in partnership with Bpifrance and CapHorn. The discussion will be about investments in technology to support successful positioning strategies. This is an invite-only event and seats fill up on a first-come, first-served basis. Register here to secure your invitation.

In addition, an exclusive networking cocktail will be organized on Monday, January 13th directly on the NRF booth #1145 between 3.00 PM and 4.30 PM, come and meet the innovative companies that are part of the French delegation in a relaxed atmosphere. Register here to be sure to attend!

Here is the list of the 22 French startups that are exhibiting on the French Pavilion on NRF2020

More information :

Last modified on 13/01/2020

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