French Success Story: Baptiste Martin, US director of IWD [fr]
Baptiste Martin, a graduate of ESSCA and US Director of IWD, is presenting the company he has been helping to develop for 13 years. IWD was part of Business France’s delegation at NRF Retail’s Big Show 2020.
From strategy definition to market implementation, IWD is a company that offers software and services to brands to help them achieve effective merchandising.
The company works for a myriad of different clients (cosmetics, perfumes, spirits, ready-to-wear...). This interactive visual merchandising tool allows to create and manage retroplannings and its guidelines. The software centralizes point of sale information and generates merchandising initiatives.
IWD was part of Business France’s delegation at NRF Retail’s Big Show 2020, which took place mid-January and is a major Retail event in the US.
The IWD team is composed of more than 40 people, based in Paris, New York, Los Angeles and Singapore. IWD offers clients the ability to collaborate visually and communicate virtually.